signull vs. noise
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building a startup is all about underwriting mispriced risk.
every startup is a bet.
Sep 24
•
signull
56
4
the cover art never lasts
why being interesting shouldn't be the goal, being something should be.
Sep 9
•
signull
46
3
the myth of being “well rounded”
schools taught you to color inside the lines.
Sep 4
•
signull
46
3
August 2025
invest before it's obvious
modern life doesn’t reward desire.
Aug 29
•
signull
52
6
everything early should be an art project
most people don’t fail because they pick the wrong idea.
Aug 25
•
signull
63
1
the thin line between magic and menace
there’s a moment in every ai product, the exact moment where a user decides: this is amazing or this is creepy as hell.
Aug 22
•
signull
19
2
the sacred space of being unseen
there is no freedom without privacy.
Aug 19
•
signull
31
2
magnetism can’t be manufactured
you have to become it.
Aug 13
•
signull
44
4
stop playing games you can’t win
there’s a reason federer didn’t waste his prime grinding on clay.
Aug 4
•
signull
61
8
July 2025
feel first, ship after
whenever i make something, anything, the first question i start with is:
Jul 31
•
signull
37
5
how to build an adaptive fitness coach that actually works
all with chatgpt or claude
Jul 28
•
signull
60
12
the new craftsmanship isn’t visual. it’s emotional.
yesterday a friend saw what we were building & sent me a short note about it this morning.
Jul 26
•
signull
44
4
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