not wealth. not title. not access.
i’m talking about influence—the kind that lives at the intersection of audience, credibility, & timing. the kind that moves fast, speaks plainly, & can’t necessarily be bought. the kind that breaks the traditional power stack.
because here’s what i’ve learned:
if you’re a creator in a niche where your audience is the industry, operators, investors, execs, builders—you can move mountains without ever stepping inside the room.
i’ve posted a critique & heard from the company’s exec team in hours. i’ve praised a product & seen the ceo amplify it to millions. i’ve surfaced issues that got solved faster than any support ticket ever could.
this isn’t because i’m special. it’s because the structure is broken.
the old stack went like this:
capital > company > distribution > people
the new stack is:
platform > creator > audience > company > capital
this is why even a billionaire can struggle to do what a well placed creator can. money moves markets. creators move minds. & when you can influence the perception layer, you’re upstream of everything else.
the aggregation of attention has created an inversion of power. we used to think distribution was king. now it’s context. credibility inside the right echo chamber. resonance over reach. narrative over noise.
this is uncomfortable for institutions. it disrupts command hierarchies, obsoletes PR, & introduces a wildcard variable they can’t control. but it’s also inevitable.
we’re entering a world where the most powerful people are the ones who can shape consensus in public. not through lobbying. not through ownership. but through clarity, timing, & a voice that cuts through.
that’s not just influence.
that’s infrastructure.
True but … isn’t this just a new power structure in disguise? In a world where everyone’s a creator, the noise is overwhelming… and only a few cut through. Influence becomes the new gatekeeper. Are we breaking the system, or just rebranding it?
I agree with the way you laid out the new stack.