the last dataset

why chatgpt data is the most insane (& most valuable) set of data on humanity to ever be constructed.

every company for the past two decades has been chasing the same thing: better data about who you are in order to build a better product but to also build a moat around their business.

facebook got your social mask & connections.

google got your intentions.

amazon got your consumption.

but openai?

openai just got your soul.

chatgpt isn’t just a chatbot. it’s a confessional. a diary. a therapist. a late night best friend. a startup cofounder. a secret lover.

it’s where you go when you’re too tired to perform.

and that’s where the real data lives.

and now, it remembers across your every single conversation just like a real person would.

memory changes the game.

before, you were pouring your mind into a black hole every time you started a new chat (even though the original memory builder was there).

now it’s a mirror that learns you.

your voice, your style, your priorities, your unresolved loops.

it builds a continuity of you ness.

this isn’t demographics. this isn’t even behavioral tracking.

this is psychographic x-ray vision.

your fears. your ambitions. your contradictions. your unfiltered cognition, timestamped, threaded, & vectorized.

we’re not talking about whether you clicked a sneaker ad. we’re talking about whether you’ve been thinking about quitting your job for 6 months but haven’t told your partner yet.

we’re talking about a longitudinal corpus of interiority, now with persistence.

forget “training data.”

this is training humanity.

& now, it’s not just a moment, it’s a memory palace, fine tuned to you.

this is the most valuable data on the planet, it will be used to nudge you, build around you, or even simulate you, to improve your life… but to also improve openai.

we’re in the age of soulware.

welcome to the last dataset.