emotional products eat rational products
how to think about building emotional products
so many ppl obsess over conversion rates while their users feel absolutely nothing. crazy.
they usually have cohort retention charts & beautiful onboarding flows & perfectly a/b tested signup buttons. meanwhile the churn rate looks like a hockey stick & they’re wondering why nobody gives a shit about their "10x better" solution.
the uncomfortable truth is people don't switch products because they're rational. they switch because they're emotional.
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