assume actionability
in a world where action has never been easier, hesitation is a self inflicted wound.
most people aren’t doers.
they think they can’t do something unless an expert signs a permission slip first.
before they even try, they’re stressing, asking, doubting, waiting.
they invent complexity where there is none.
they pre-fail. they pre-abandon.
what they’re actually trying to avoid isn’t necessarily failure.
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