assume actionability

in a world where action has never been easier, hesitation is a self inflicted wound.

most people aren’t doers.

they think they can’t do something unless an expert signs a permission slip first.

before they even try, they’re stressing, asking, doubting, waiting.

they invent complexity where there is none.

they pre-fail. they pre-abandon.

what they’re actually trying to avoid isn’t necessarily failure.