signull vs. noise

signull vs. noise

why we share: the architecture of sharability

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signull
Jul 15, 2025
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every product dreams of being shared.

every founder dreams of waking up to unexpected scale.

but most never build the one thing that makes it possible: an emotional reason to tell someone else.

this is the hidden architecture of sharability.

it isn’t just luck.

it’s not “just be cool” or “add a share button.”

it’s deep human psychology, wrapped in pixels.

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